{"title":"The Reins Collection","description":"","products":[{"product_id":"seamfree-pro-solid-reins","title":"EcoRider SeamFree™ Pro Solid Reins","description":"\u003cp\u003e\u003cstrong\u003eSuperior grip and soft, tactile control in any weather.\u003c\/strong\u003e The EcoRider SeamFree™ Pro Solid Reins are engineered for riders who demand a secure, slip-free connection without the stiff, bulky feel of traditional rubber reins.\u003c\/p\u003e\n\n\u003cp\u003eExpertly finished with our vegetable-tanned Ultra Comfort Leather at the billet ends and treated with EcoRider's natural beeswax formula, these reins offer immediate suppleness. The grip section features small, rounded rubber pimples arranged in a chevron formation, providing an elite hold and comfortable feel whether riding with or without gloves.\u003c\/p\u003e\n\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChevron-Patterned Grip:\u003c\/strong\u003e Strategically arranged rubber pimples provide multi-directional traction, ensuring your reins won't slip—even in wet weather or when the horse is sweating.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Comfort:\u003c\/strong\u003e The rounded rubber bobbles feel soft in the hand, reducing finger fatigue and preventing the skin irritation often caused by traditional heavy-pimple rubber reins.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupple Leather Billet Ends:\u003c\/strong\u003e Premium vegetable-tanned leather connections that attach seamlessly to the bit, maintaining a clean, elegant look in the arena or show ring.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable \u0026amp; Practical:\u003c\/strong\u003e Designed to withstand heavy everyday schooling, training, or high-stakes competition while remaining incredibly easy to clean and maintain.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EcoRider","offers":[{"title":"Black \/ 48","offer_id":58236856893821,"sku":"ECO945BL48","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 54","offer_id":58236856926589,"sku":"ECO945BL54","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 48","offer_id":58236846965117,"sku":"ECO945BR48","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 54","offer_id":58236846997885,"sku":"ECO945BR54","price":49.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/2088\/5117\/files\/EcoRider-SeamFree-Pro-Solid-Reins-_3.webp?v=1781022595"},{"product_id":"seamfree-ergo-reins","title":"EcoRider SeamFree™ Ergo Reins","description":"\u003cp\u003e\u003cstrong\u003ePrecision, control, and low-profile performance.\u003c\/strong\u003e The EcoRider SeamFree™ Ergo Reins are engineered for riders seeking ultimate traction and a highly consistent, secure contact without the bulk of traditional rubber-pimpled reins.\u003c\/p\u003e\n\n\u003cp\u003eExpertly finished with our premium, vegetable-tanned Ultra Comfort Leather at the billet ends and treated with EcoRider's natural beeswax formula, these reins offer superb hand-suppleness. The low-profile grip section features integrated raised rubber stoppers paired with fine-textured surface grippers, delivering slip-free stability and confidence in every ride.\u003c\/p\u003e\n\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIntegrated Raised Rubber Stoppers:\u003c\/strong\u003e Strategically spaced stoppers provide physical anchor points for your fingers, helping you maintain a perfectly consistent rein length without slipping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFine-Textured Gripper Core:\u003c\/strong\u003e Located between each stopper, the textured rubber compound provides a micro-grip surface that enhances hold and security under wet conditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLow-Profile Design:\u003c\/strong\u003e Significantly slimmer and more flexible than traditional heavy-rubber reins, allowing for a closer, more sensitive connection to the horse’s mouth.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eREACH-Compliant Eco-Leather Billet Ends:\u003c\/strong\u003e Soft, hand-treated eco-leather ends that attach securely via traditional billet hook studs, developing a beautiful natural patina with continued use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EcoRider","offers":[{"title":"Black \/ 48","offer_id":58236852535677,"sku":"ECO946BL48","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 54","offer_id":58236852568445,"sku":"ECO946BL54","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 48","offer_id":58236852470141,"sku":"ECO946BR48","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 54","offer_id":58236852502909,"sku":"ECO946BR54","price":49.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/2088\/5117\/files\/EcoRider-SeamFree-Ergo-Reins-_4.webp?v=1781024444"},{"product_id":"ecorider-seamfree™-magna-reins","title":"EcoRider SeamFree™ Magna Reins","description":"\u003cp\u003e\u003cstrong\u003eTake confident, slip-free control in any climate.\u003c\/strong\u003e The EcoRider SeamFree™ Magna Reins are engineered specifically for performance riders who demand maximum grip, tactile sensitivity, and comfort across all equestrian disciplines.\u003c\/p\u003e\n\u003cp\u003eExpertly finished with our vegetable-tanned Ultra Comfort Leather at the billet ends and treated with EcoRider's natural beeswax formula, these reins provide immediate, premium suppleness. The grip section features an innovative, textured thumb-shape rubber grip pattern that provides a highly secure hold and exceptional tactile purchase, whether riding with or without gloves in wet or dry conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTextured Thumb-Shape Grip:\u003c\/strong\u003e The custom-profiled rubber pattern provides multi-directional grip channels that match the natural contours of your fingers, ensuring a secure hold even when the horse is sweating or in heavy rain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Comfort Soft-Touch Rubber:\u003c\/strong\u003e Engineered from a flexible, high-durability rubber compound that remains pliable, reducing hand fatigue and promoting a relaxed, consistent contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupple Leather Billet Ends:\u003c\/strong\u003e Naturally vegetable-tanned to REACH standards, developing a gorgeous patina while providing elite strength and a clean appearance at the bit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable \u0026amp; Practical:\u003c\/strong\u003e Built for the demands of daily training or competitive events, these reins are easy to clean and highly resistant to stretch or wear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EcoRider","offers":[{"title":"Black \/ 48","offer_id":58236885959037,"sku":"ECO944BL48","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 54","offer_id":58236885991805,"sku":"ECO944BL54","price":49.96,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 48","offer_id":58236885893501,"sku":"ECO944BR48","price":49.96,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 54","offer_id":58236885926269,"sku":"ECO944BR54","price":49.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/2088\/5117\/files\/EcoRider-SeamFree-Magna-Reins-_2.webp?v=1781028447"},{"product_id":"inside-grip-leather-reins","title":"EcoRider Inside Grip Reins","description":"\u003cp\u003e\u003cstrong\u003eA perfect compromise between classic style and reliable control.\u003c\/strong\u003e The EcoRider Inside Grip Reins are designed for riders who require the slip-resistant security of rubber-lined reins but prefer the clean, traditional aesthetic of a plain leather rein in the show ring.\u003c\/p\u003e\n\u003cp\u003eHand-crafted from our premium, vegetable-tanned EcoLeather and deeply hand-treated with EcoRider's natural beeswax formula, these reins offer a remarkably supple feel from the very first ride. By concealing a high-friction, textured rubber grip solely along the inside face of the rein, this design delivers exceptional grip and security without compromising your elegant, traditional show appearance.\u003c\/p\u003e\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcealed Rubber Grip:\u003c\/strong\u003e A high-friction rubber lining is placed solely on the inside face of the rein. 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The intricate plaited (braided) leather design provides natural, multi-point finger holds along the entire length of the rein, ensuring a secure, comfortable, and highly reliable hold under any riding conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntricate Plaited Design:\u003c\/strong\u003e Classic braided leather construction provides multiple natural ridges that lock securely between your fingers, preventing rein slippage with minimal effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupple EcoLeather Construction:\u003c\/strong\u003e Crafted from our finest, naturally vegetable-tanned eco-leather, ensuring the reins rest softly in your hands and remain highly pliable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRobust \u0026amp; Long-Lasting:\u003c\/strong\u003e Hand-braided with high-strength leather cuts and reinforced stitching to ensure long-term durability under heavy daily use or competition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraditional Hook Stud Fastenings:\u003c\/strong\u003e Fitted with secure, low-profile hook studs (billets) to keep your bit connections tidy and traditional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREACH-Compliant Eco-Leather:\u003c\/strong\u003e Naturally vegetable-tanned over several weeks to ensure a breathable, hypoallergenic, and exceptionally skin-kind finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduct code:\u003c\/strong\u003e ECO027\u003c\/span\u003e\u003c\/p\u003e","brand":"EcoRider","offers":[{"title":"Black \/ 48","offer_id":58242721546621,"sku":"ECO027BK48","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 54","offer_id":58242721579389,"sku":"ECO027BK54","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 48","offer_id":58242721612157,"sku":"ECO027BR48","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 54","offer_id":58242721644925,"sku":"ECO027BR54","price":44.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/2088\/5117\/files\/EcoRider-Plaited-Leather-Reins-_1.webp?v=1781154461"},{"product_id":"ultra-comfort-flexi-fine-reins","title":"EcoRider Ultra Comfort Flexi Fine Rein","description":"\u003cp\u003e\u003cstrong\u003eInnovative Bio Flexi technology for a close, sensitive connection.\u003c\/strong\u003e The EcoRider Ultra Comfort Flexi Fine Reins are engineered specifically for riders who want a highly flexible, strong, and slim grip that conforms to their hands with ease.\u003c\/p\u003e\n\u003cp\u003eHand-crafted with our premium, vegetable-tanned Ultra Comfort Leather at the billet ends and treated with EcoRider's natural beeswax formula, these reins deliver exceptional suppleness. At a refined 1\/2\" (13mm) width, they combine a durable leather core with advanced Bio Flexi rubber lining and a subtle pimple grip—offering consistent, comfortable, and slip-free control without unnecessary bulk in your palms.\u003c\/p\u003e\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlender 1\/2\" (13mm) Width:\u003c\/strong\u003e Specifically designed to sit comfortably in a finer hand or to provide a lightweight, sensitive feel for precision riding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative Bio Flexi Core:\u003c\/strong\u003e Highly advanced rubber compounding ensures these reins remain incredibly flexible, softening and conforming easily to the rider’s closed grip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine Pimple Texture:\u003c\/strong\u003e The subtle rubber pimple pattern increases mechanical traction, ensuring a secure, steady hold in both wet and dry conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Durable \u0026amp; Easy Care:\u003c\/strong\u003e Resistant to moisture, dirt, and sweat. The Bio Flexi grip section is incredibly easy to clean and requires no special leather conditioners.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHook Stud Billet Fastenings:\u003c\/strong\u003e Finished with traditional, low-profile hook studs and durable stainless steel buckles for a clean, secure connection to the bit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduct code:\u003c\/strong\u003e ECO933\u003c\/span\u003e\u003c\/p\u003e","brand":"EcoRider","offers":[{"title":"Black \/ 42","offer_id":58242732949885,"sku":"ECO933BK42","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 48","offer_id":58242732982653,"sku":"ECO933BK48","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 54","offer_id":58242733015421,"sku":"ECO933","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 42","offer_id":58242733048189,"sku":"ECO933BN42","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 48","offer_id":58242733080957,"sku":"ECO933BN48","price":44.94,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 54","offer_id":58242733113725,"sku":"ECO933BN54","price":44.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/2088\/5117\/files\/EcoRider-Ultra-Comfort-Flexi-Fine-Rein-_1.webp?v=1781279848"},{"product_id":"ultra-comfort-flexi-reins","title":"EcoRider Ultra Comfort Flexi Rein","description":"\u003cp\u003e\u003cstrong\u003eDurable, slip-resistant control with supreme tactile flexibility.\u003c\/strong\u003e The EcoRider Ultra Comfort Flexi Reins 5\/8\" are engineered for riders who demand a highly secure grip, reliable durability, and excellent hand comfort across all competitive and training disciplines.\u003c\/p\u003e\n\u003cp\u003eHand-crafted with our premium, vegetable-tanned Ultra Comfort Leather at the billet ends and treated with EcoRider's natural beeswax formula, these reins deliver exceptional softness. Built with high-performance Bio Grip Flexi rubber technology on a standard 5\/8\" (19mm) width, they offer superb, multi-directional traction and flexibility—allowing the reins to conform comfortably to your closed grip without the stiff, bulky feel of traditional rubber reins.\u003c\/p\u003e\n\u003ch3\u003eKey Performance Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard 5\/8\" (19mm) Width:\u003c\/strong\u003e Offers a substantial, secure feel in the hand, perfect for riders who prefer a traditional, solid rein profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Bio Grip Flexi Technology:\u003c\/strong\u003e High-performance rubber compounding provides superior elasticity and strength, allowing the reins to flex dynamically with the hand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort Pimple Grip:\u003c\/strong\u003e Low-profile rubber pimples increase mechanical traction, ensuring a secure, steady hold in wet weather or when the horse is sweating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupple Leather Billet Ends:\u003c\/strong\u003e Premium vegetable-tanned leather connections that attach cleanly via traditional hook studs, keeping your bit connections tidy and reliable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeatherproof \u0026amp; Easy Care:\u003c\/strong\u003e Resistant to moisture, dirt, and sweat. 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